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I'm sorry, Amy. I know you're bummed.
I know there are ways to present a resume that focuses on your desired field. For a PR job, your resume needs to highlight the "PR-type" things you've done in your sales job. Also, in your cover letter you might want bullet points of the main things you want them to know.
As far as getting experience, I used to work in the non-profit field -- a lot of PR work is required for special events, etc. Maybe do some volunteer work & you can use that for your experience. (I'd look into one of the smaller charities where you could get really involved quickly -- the flip side of that is go with a larger charity & get to know some of the big wigs on their committees!)
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