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I was on Jr. Panhel last year, and normally the Jr. Panhel officers have sent out letters to freshmen and transer students. One letter would go out over the summer and the other letter would be waiting for them when they arrived at school in the fall. Last year they told us, however, that we weren't allowed by Panhellenic to send letters out over the summer anymore. The letters were merely promotions of Greek Life.
I don't think we've had a Panhellenic recruitment theme. This year our campus paper is doing an article on Greek life that will come out just before formal recruitment (in less than 2 weeks... yikes!!). Hopefully that will get people psyched and interested in Greek life.
On a side note, we used the Dr. Suess "Oh the places you'll go" as our recruitment theme for informal and turned into Oh the places you'll go with AChiO. We painted our sidewalk to look like the cover of the book. It was really cute.
Good luck though, and congrats on your new position!
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