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Let's not leave him hanging here, guys!!
SigNu,
I'm not a fraternity brother, so I can't tell you exactly what you job is as Recruitment Chair. I personally think that while you shouldn't be doing all the PR yourself, you should be doing a little project management and making sure that someone is doing it. Especially if you and your brothers have come up with a slogan/campaign theme/etc. You want you and your PR committee (who's making the ads) to be on the same page. That being said, I think MS Publisher would be a good place to start...I'm not a Publisher expert, but it seems easy to use and gives you more options than Microsoft Word does. And since it's in the same family (MS Office) I'm sure you or someone else could pick it up by playing around with it.
You may also want to talk to your Fraternity/Sorority Advisor on campus...he/she may have brochures from other campuses that could give you some ideas (I know I have a ton of them in my office!).
Congratulations on your position!!
PsychTau
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