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I'm kinda running a blank on specific event ideas right now, but I do have something that may help.
When inviting your alumni, be sure to get a few key guys from different years to do some calling around to their pledge brothers and guys in the chapter when they were undergrads. I found more alums will come if they know some of the guys they were undergrads with are coming too.
We accomplish this by getting a few from the early 90s and a few from the late 90s in on the idea, and then the same for each decade on down.
Jason
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