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Yeah, I agree on the music. One of the biggest considerations with a website is not turning visitors off. Therefore, things like sounds, animated images, blinking text, etc. are generally bad ideas. Oh yeah, and avoid the bad clip art too.
It's usually more impressive if your site reflects your individual chapter, rather than looking like a bad imitation of your national site. Pictures are good, and will probably be more interesting if some of them are candid shots (as opposed to posed). If you have a house, a picture of that will probably help. You could also have profiles of individual members, if they were well-done. In other words, make them seem interesting rather than just listing their major and year of school.
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