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Every school has their own way of doing things, their own comfort zone. If the fraternities are in trouble with low numbers or poor standing among the general student population, then your direction and experience will probably be appreciated. On the other hand, if the fraternities are well regarded on campus, have good numbers and are happy, your influence may be mis-interpreted and resented.
Generally on a small campus, formal rush takes place a few weeks after classes begin, sometimes waiting till January. By that time men usually know whether on not they want to join a fraternity, and know something about the differences among the four. If - if - formal rush on your campus takes place too early (before classes or in the first week), then the system will benefit greatly by delaying rush for a little bit, so that rushees aren't forced to make a decision (to join/not to join/ which one to join?) right away. Understand this is true ONLY of small campuses.
If I were in your position, I'd make an assessment of the system, then ask them what they wanted to be. If they want more members and to be more highly regarded, then wait till January for formal rush, but remove all rush restrictions on pledging men in the fall. Let the rush machinery heat up. In an open system, everyone benefits. As they achieve more success, the fraternities will be more attuned to what you have to say.
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