The term "redneck" comes from farmers working out in fields who would get sunburned on the backs of their necks. It's come to be synonymous with "bumpkin" or "rube."
I don't know if people find it offensive, but I do think it's a derogatory term. I wouldn't want to be thought of as a redneck.
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"I have never made but one prayer to God, a very short one: 'O, Lord, make my enemies ridiculous.' And God granted it." - Voltaire
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