I'm a BIG browser- I can stay in the bookstore for hours. A blurb on a jacket from a writer I like does wonders. Good cover art does draw the eye as well. But when all is said and done it's the story. The story and characters have to be compelling.
My new job is in publicity for a BIG ol publishing house, so I can tell you all about it in a month or so. 
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It may be said with rough accuracy that there are three stages in the life of a strong people. First, it is a small power, and fights small powers. Then it is a great power, and fights great powers. Then it is a great power, and fights small powers, but pretends that they are great powers, in order to rekindle the ashes of its ancient emotion and vanity.-- G.K. Chesterton
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