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From the Philadelpha Inquirer
"Back in the 1930s, the Just Born (producer of Peeps) candy company of Bethlehem produced a topping called chocolate grains. The man who ran the machine that made these chocolate grains was named Jimmy Bartholomew.
"Thus, his product became known as jimmies," said Ross Born, the chief executive officer. He was told this story by his grandfather and company founder, Sam Born. Just Born registered jimmies as its trademark, and continued producing jimmies until the mid-1960s - which is why the name was so popular here.
The trademark expired and soon after, Just Born stopped making jimmies."
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