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I don't think informing people of a weekly bible study is psuhing religion on anyone. Making it mandatory is.
I think the best way to do it is during your chapter meetings, let them brothers know that there will be a bible study at this time, at this location and everyone is welcome.
If you're having trouble getting your chapter members out (whether it be time constraints or lack of interest, etc, etc) contact other fraternity/sorority chapters and let them know that there will be a bible study and that everyone is welcome.
Also, why not serve refreshments? You may have people show up for free food, but these people might also stay because they are enjoying it.
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