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I'm going chime in quickly and say I wish we had formal in the fall. We are defered right now, and I'm going to estimate that 75% of the girls who go through formal (who are usually freshman) know when they walk into Pahellenic Registration what sorority they want. They get a bias based on rumors (IMHO from the fraternities/non Greek upperclassmen) about what sorority is "the best, the prettiest, the ones who party the most, the smartest, the weakest" etc with the superlatives.
I collected the money this year from formal, and I can't tell you how many girls were walking around going "Well, I hear ABC was_______, which is why I only want DEF" or my favorite "I heard XZY and KLM haze, but I still want to pledge KLM" (yes, someone really said that). While I know girls should not pass judgement on rumor, it happens.
To me, formal in the fall just makes much more sense. There is less of a chance of an organization being seen as "weaker" or "stronger" or "better" or whatever.
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