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Wow! If you think that video was good, you should see the ones done at UCLA...I would say that most chapters spend at minimum $500 on their videos. It is a major part of recruitment here and a way of showcasing all of your house's events and activities. I didn't see this year's, but I heard that ours was AMAZING!
A big factor is that it is usually on 8 party day and that night PNMs have to cut it down to 4 houses, so it can play a big factor in where PNMs want to go.
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