To answer your question about the colors. I think that often times members get shirts with different patterns or colors that are not their org's in order to show some individuality. It set them apart from everyone else. This way their representing their organization as well as their personality. One of my sisters have a t-shirt she made that has a ballerina pattern. She loves ballet and the sorority and wanted to show both.
For the second question as to why you see girls wearing fraternity letters, I know of a sorority whose pledges wear their brother fraternity's letters for a day. It's a tradition and the shirts have been passed down family trees.
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