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the attitude toward smoking
In my lifetime, one of the biggest changes is the attitude toward smoking.
Over the years, chiefly thru relentless commercials, higher taxes/prices, and education, smoking has been changed from cool to crummy.
Now, when I see a smoker, I think "how stupid they are"
Just as education, commercials, and higher prices have changed the attitudes towards smoking, similar actions will change the attitude towards booze.
Teen drinkers in many cases aren't price sensitive - they simply steal it from mommy and daddy.
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