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I may get jumped on for this, but as much as I dislike MTV's portrayal of the sororities on Sorority Life, I have been at several campuses since the show began as an alumna director-- recruitment numbers have NOT been affected by the TV show.
Also, I agree with Firehouse, to some extent, that the freshman mind needs to be appealed to in terms of recruitment marketing points. An 18 year old is thinking of fun, friends and boys-- Greek Life should not be marketed as a big party, but I honestly feel that a Task Force at schools with low Recruitment numbers should form in order to quantitatively assess the situation, and come up with logical marketing solutions to increase Greek visibility on campus and promote the Greek image to both incoming freshmen and current students. Take a look at what's been done, and brainstorm on what could be done.
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