I think we're definitely becoming more designer-conscious. I worked at a jewelry store over the holidays when I was in HS, people used to come in all the time, with crappy credit, but still wanted to buy thousands of dollars worth of jewelry. What point is having an omega chain necklace when you can't pay your car payment? When I come home (to the South), younger kids are decked out in Prada, Guess, FUBU...the list goes on. It's really tragic...especially when you know they just had their phone shut off...again.
I admit it, I am a bit of a brand-name junkie. I am currently obsessed with Kate Spade stuff, and I've always liked Limited, Gap, Brooks Brothers, Bebe (damn, they are snobby), Ann Taylor, and Tiffany's. But the difference is, I know what's within my means. That's also part of the reason I work...after they've paid tuition, room and board, and dues, I'm not about asking my parents for 175 so I can buy a Kate Spade bag. I want it? I get it myself now. And yes, I am saving for a rainy day. Art history majors don't get paid squat, and I'd like to be able to eat more than Beenie Weenies.
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