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I think the cost of premiums doesn't speak loudly enough to the collegiate members. Our dues would be SO much less if we didn't have to pay that bill every year! And we didn't even have a house. I couldn't imagine what the fraternity bills are like.
Telling people that they could be individually responsible both in a monetary way and possibly criminal way will usually scare them a bit.
Another good ideas, get some alums to do it for free. Most chapters probably have a few alumni in the area that are attys. Heck, in my 40 or so person Alumnae Associations we have 3 actual attorneys and 3 law school students!
Maybe something that needs done on a semesterly basis? You scare some sense into them, a couple months later they forget all about it, pushing it out of their heads, and back to same old risk management nightmares.
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