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I've spoken at several broadcast conferences for college students and whether you're in Radio or TV, the #1 thing to put on your tape is whatever showcases your talents best. Put together a tape and ask a contact at a local commercial station to look over it. Have him/her tell you what needs to be changed. Many people like myself have been where you are and will help if you ask. Be sure to drop a "Thank You" note in the mail later. Everyone always intends to do it but so few actually follow through that it's a great attention-getter.
Who you know will get you in the door. What you know will keep you there.
Good luck!
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