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Well, it's not just the looks--Phi Mu must have a much larger rush budget than AB. They'll have things like multimedia presentations and they'll talk about national philanthropies and programming and alum clubs and they'll bring in all these impressive local alums. I can think of at least 9 local girls who are currently Phi Mu actives at Georgia colleges and they'll be talking to their friends as well. Also, many freshmen will want to be in nationals like their friends. One reason our college has lost many potential freshmen is that so many women want to join nationals.
Finally, many parents around here have refused to let their kids join the locals because of their past rep (through 2001) of hazing. I for one would have gone berserk if I'd seen my daughter marching in formation at 6 AM or being yelled at or dressed in ridiculous outfits. As far as I know, that's been over for over 2 years but the reputation persists.
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