Interesting Information about African Americans

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Consumer Profile of African-Americans

The total buying power of African-Americans is over $400 billion

259,000 African-American households have an annual income over $100,000

Data from 1992 shows that African-American businesses generated a $32.2 billion annual revenue

African-Americans represent 12% of the population; yet they account for 25% of premium cable subscriptions

African-Americans watch 50 or more hours of television per week

African-Americans spend almost $3 billion annually on cable television


http://www.wict.org/diversity/afamcons.html