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I quite frankly don't give a rat's behind either way. I mean, is one that much harder to say than the other?
Aurora is right. The words were changed as part of the anti-hazing movement. The reasoning here is the associations people may have had - "Pledge, drop and give me 20, and then clean the chapter room with a toothbrush." Perceptions change more slowly than reality, and changing words is a way of trying to speed up perception changes.
Recruitment isn't only a military term. In many companies, there are HR employees called recruiters. Yes, it does bring to mind the military ... but "rush" brings to mind girls in matching costumes with over the top decorations, which is out of vogue in most no-frills member-gathering today. Recruitment is at least straightforward in meaning, whereas rush means what ... to hurry up and join?
I think we have bigger problems to worry about than whether or not the new tems are swell or stupid. Whether it's rush or recruitment, it's more important to make sure people are going through it, and if calling it recruitment makes it any more appealing, I won't complain. And if NPC decides next week to go back to "rush," I won't complain then, either.
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Alpha Xi Delta
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