I don't actually know the exact history behind the branding. But I am in a black sorority. People don't always get brands while they are pladging and some do. Most of the people I know did it because they wanted to. I know sorors who have tattoos which represent the sorority. This has nothing to do with the slavery issue, but both are permanent. Its like wearing a shirt with your letters on it. Why do you do that? To show that you a part of your organization and demonstrate your pride. Except with the branding and tattoos, you always have your letters or symbol on you. And, it is a permanent sign which shows your lifelong devotion to your group. All and all I believe it is something to be proud of and show off and not a sign of ownership. We know that "The sorority doesn't make you, YOU make the sorority".
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