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I would definitely start with an e-mail contact and see what % response rate you get. Average is about 10%. If you get more, that's awesome.
Then..I would plan a kick-off/organizational event. Send out postcards (cheaper that way) and maybe have a national/regional officer come speak to the group. Find out what kind of AA folks want - social based, philanthropy based, etc. Find out who is interested in serving on Exec and/or Committees. Get help from your AA Advisor to select the best initial candidates for President, etc. You'll also need to set up bylaws, a bank account, etc.
Hopefully your HQ can front you some money for the initial mailing. Be sure to get a computer list of the names that are on the labels so that you can get a database going - to help with future mailings and creation of a roster.
I have a 4 on a page postcard template I can send you if you like. Just print out one copy, take it to Kinko's and have it run on cardstock then cut in 4. Mails for 21 cents a pieces.
Good luck!
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Barbara
Moderator: Recruitment & ZTA
Tallahassee APH
Use the Search, play nice, and don't make me come in there.
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