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Quota is a funny thing. ABC and DEF both makes quota, but ABC couldn't have gotten another girl if it was higher, whereas 20 more women would have clamored for DEF. Yet they can both brag, "We got quota." And chapter GHI that missed it by one, oh no! they didn't get it, what will they ever do?
Whether a chapter generally makes quota is a yardstick that measures how good a chapter is at formal rush. That's about all it measures, though. And the quality of those girls can vary so much. I have been very surprised to see the low retention rates some chapters have (and expect). If you get quota but half those girls or more are gone by senior year, you're not much better off than if you got half quota in the first place. Another chapter that got just under quota may keep 95% of their pledges - they're doing much better.
But when formal rush comes along, "making quota" is the quickest shorthand for "did we do well?"
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