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I think natural growth is best. If you're setting up colonies in uncharted territory, there is a higher risk of failure. Not only that but if they don't die off, then they have to work much harder than other chapters. The new initiates would have to work ten times harder because they won't be given proper support. Do you really want to treat new sisters/brothers in this manner?
My take is that if there are ten schools in West Virginia and you have chapters on 9 of those schools, then it's safe to say that going for number 10 is a good idea. The regional support matters in terms of alumni, connection to high schools, and in terms of brothers/sisters who will be willing to help set up this new colony. You waste much less resources on something like this than going to a school without much support and without much experience.
Oh and make sure that this new chapter would be wanted there. It doesn't make sense to start a chapter which doesn't fill a niche really or when houses on campus are already fighting for a handful of new members.
-Rudey
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