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Hmmm....
Sister Greek Love_Spell_6,
I totally agree with you on Ludacris not being the best role model. I went to school with Chris, the student, but Ludacris, the rapper, does offend me in a lot of areas. Despite that, he eventually became one of MTV's Darlings which showed that he definitely had marketability. I doubt that morals were a big part of the decision to sign him.
What offends me is the fact that Pepsi pulled him so quickly without only after Bill O'Reilly and 3,000 people sent e-mails in denouncing Ludacris. Why is Bill O'Reilly allowed to speak for African-Amercians and the hip-hop communities, but they haven't thought to consult anyone in either community? To be brief, I found their actions to lack respect for both communities and the dollars they spend. If they can do it, what would stop other companies from doing whatever they want without regard to the dollars we pump into their bottom line in the future?
Frankly, it was dumb to approach someone to be a spokesperson without thoroughly researching them and finding they're a fun-loving person that would not be a first choice for a role model. However, I still think Pepsi is wrong. Rather than just complain about it, there is a boycott of Pepsico going on, and one figure behind it is Frank Ski of V-103 in Atlanta. FYI, he hosts a top-rated radio morning show in Atlanta and Baltimore. I am not buying any Pepsico products until they can respect us.
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