In these two videos are the women asking viewers to join a sorority, or to go on vacation for four years?
A high-end department store in my area is currently using, in their tv commercials, the same music a lot of these sorority videos play to sell the idea of shopping at a mall to young women. I have to laugh every time I see/hear it.
Where does this money even come from? $200K? That's more than double my annual salary! And all for a video with no message whatsoever.
That’s what I was wondering! In a typical big chapter, that’s going to add $1500-2000 to each active’s annual dues. Unless someone’s daddy is paying for them.
I doubt it is a chapter budgeted item. It's probably parent or alumnae funded.
At IU, the recruitment videos definitely part of the recruitment budget. Chapters have been known to pay for drone footage, a professional video editor, a production company to create the concept, original music, etc.
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