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Yes, I've noticed many schools like Alabama, OU, etc are offering huge academic scholarships to bright Texas students. UT Dallas does much of the same. These schools want to change their academic reputation and use bright OOS students to help accomplish that. Some families won't pass up a free education while other students won't apply to those schools, free ride or not.
It all comes down to the type of college experience that a student wants to have. Texas is not generous with academic scholarships but it's allure is strong. Students that get in are happy to pay to be part of it.
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