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I'm going to have to get that book. I've noticed too that my generation doesn't want to join anything. If they do want to be involved in something, they'll participate in a way that doesn't require commitment or go start their own thing. (Everyone wants to be a founder so they can have it exactly the way they like it with no compromises.)
College students do seem to be focused on getting a degree to get a job these days. No more of that "well-rounded foundation for lifelong learning" crap for them! Get in, get that engineering or business degree in less than four years if they can, and get that job ...
Of course, the kids who do that are missing out on a lot. I know a girl who started law school before she was 21. She couldn't even hang out with her classmates because she couldn't get into the bars. And what did she have in common with them?
Anyway, the one thing that does seem to work to hook people is the old line, "And it'll look good on your resume." Greek orgs (esp. if you're smallish) offer so many opportunities for leadership. Do you think you could sell Greek life that way?
Good luck!
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