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No
Most rushees at large schools focus in fairly quickly on a handful of houses/chapters. Most of the ones whose names can be confused use popular nicknames (ie. "Pikes", "Skulls", "SigEp") instead of depending on the letters. Rushees are more likely to be confused by the Greek letters that are not similar to English letters. Phi Delta Theta has a hard time sometimes because those three letters together tend to blur. Hasn't seemed to hurt the Phi Delts; they do real well.
Re the Phi Kap, Phi Sig, etc confusion, the Phi Sigma Kappas are the "Skulls", Phi Kappa Theta is a Catholic Fraternity, and Phi Kappa Sigma has a very unique crest that distinguishes it from all others. That seems to provide enough separation to avoid too muc confusion.
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