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James, I think the main reason we are discouraged to wear letters when drinking is good PR.
The Greek system (probably deservedly) has the reputation for consuming far more alcohol than GDI's. For many, that's the only face of Greek Life that they are familiar with.
So why reinforce this image in others that they would find objectionable? My chapter in particular has recruited some very high quality men by showing them that alcohol is not an integral part of our brotherhood. So many are turned off before we even get the chance to talk to them.
I don't think it's dirty, unclean or uncouth. It's simply for image.
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SN -SINCE 1869-
"EXCELLING WITH HONOR"
S N E T T
Mu Tau 5, Central Oklahoma
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