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Never, long term
Sure, a small chapter might include several "great" members that every other chapter would want, but smallness limits everything: money, manpower, widespread involvement, and "power, prestige, and prominence."
The 25-person chapter can't have people in "everything", spreading the word about their chapter, while the 100-person chapter can have people in almost everything. It creates synergy, which is the ability of a chapter with several people active in a specific campus-wide activity (say the Homecoming planning committee) to get one member as chairman or major committe head, and that member can funnel lessor jobs (asst. chr., etc.) to his chapter buddies.
The small quality chapter (existing mostly in mythology) may win a few things (usually the "highest percentage contributing to the blood drive"), but the large chapter will wins lots, and attract even more members - the wonderful quality and quantity.
Never, long term, will a small chapter enjoy "power, prominence, and prestige."
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