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I'll bet your chapter has just installed new officers.
How about press releases for each new officer? They should go to the girl's hometown newspaper. If she's from a big city like Atlanta, there is often a neighborhood section in the big newspaper, or even a small weekly newspaper that serves that area. They love news like that.
"Madison Teighlor Whoozitz was recently installed as vice president: membership for Alpha Alpha chapter of Alpha Alpha Alpha sorority at the University of OurState.
Madison is a junior majoring in party crafts. She is the daughter of Cindy Lou Whoozitz and Brad Whoozitz of Whoville, Neb."
A bit of crowing for your sorority member, and it gets the name of the sorority plus a local person's name in the paper for a little publicity. High school senior girls and their mamas latch onto stuff like that - you'll be surprised who remembers it next fall.
Work with your social media chair on WHAT to put on your chapter Facebook page. The officer in charge of the website will need new pictures and info to update the website - work with her to get them and be on the lookout for them all year.
If you have a fund-raiser coming up, a whole campaign needs to be designed - press releases and pictures for the campus and local newspaper, a crawl for the Weather Channel in your area, posters, visits to the other houses to make announcements, etc. etc. plus working with your social media, alumnae relations, and website chairs.
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