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There has been lots of discussion about that here. In short (I think) 1-kids grow up totally over-scheduled and every moment of their lives regimented, from play dates to sports and other clubs. So it makes perfect sense to them to understand and appreciate organized friendship-building. 2-Enrollment in universities is up. 3-Schools have started getting on board with the value of Greek life (Greek members donate to universities in higher numbers than their unaffiliated counterparts) and therefore participate more in the marketing of rush, 4-RFM has made the rush process easier to deal with and more successful.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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