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I thought they missed the boat on the prints and what they choose to do with them. They could have, even with the almost universally unappealing prints, done a combo of print with solid or stripe and made clothing/fabric accessories. Or, they could have made the prints available, in fabric form, for sale so that chapters could do with them what they will. The money there was in collegians buying the stuff in bulk, and there wasn't much incentive to do so.
They also could have consulted some actual collegians on what the prints should look like or what elements were most important to include in the prints. I don't get the sense that they did, and I've found it odd that the sorority prints didn't seem to coordinate in any way with their other lines. I mean, they don't need to be matchy matchy, but you'd think the themes and tones would be reminiscent of lilly, and it sure didn't to me! Frankly, many of us playing around on that fabric design website came up with way cuter prints.
I also hope they finish out the line for the gals who are excited to have their turn, but if they do, hopefully they'll do a better job to justify the continued effort.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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