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For a job search I would say it's a MUST. For other stuff I don't know that it's all that valuable. But I try to keep it current and make the occasional post or comment just so that people remember me when they think of using a travel agent. I also have sent out promotional emails to my entire list a couple times. No sales yet as a result, but my goal is to remind people I'm there.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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