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Okay, here's the thing: holding open events and expecting random women to show up because they are interested in a sorority is not an effective recruitment technique. This is a myth, possibly perpetrated by lots of well meaning advisors and such, but it just doesn't work. You may pick up a few women who missed formal recruitment for whatever reason, but as you point out, most women who wanted to join a sorority already rushed.
You must go to them. You (and I mean, all of the women in your chapter) must meet women, and become their friends. Then you introduce them to the idea of a sorority, after they already know and like you.
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