Quote:
Originally Posted by PeppyGPhiB
I'm OK with my school spending it on nice mailers, because I know that's one way they reel in students/parents/alumni. But I dislike how much they spend on palm trees and landscaping, and stupid stuff like speakers in the planters around campus!
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Yeah. Mailers need to stand out. I saved every piece of correspondence I received from colleges--even schools that just sent me lookbooks and such--and I got rid of over 300 pieces of mail when I finished high school (not admissions packets or anything. Just "come check out Hole-in-the-Wall U!" stuff). There were only a few schools that sent truly nice-looking mailers. One looked like another and another after that for the most part (I could only tell schools apart if they had snow/sun/mountains). The more a school can do to make printed information stand out, the better. My favorite was CalArts. SOOO pretty!
My other favorite, in a humorous sense, was a school in a beachy climate. They sent out a packet that said "live at the beach!" Instead of showing a beautiful sunny day, they sent a photo of this little bungalow with rain clouds or something really gloomy in the sky. *facepalm*
ETA: Speakers in the planters, really? Now THAT'S a waste of money.
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