I do not think that the word "pledging" is simply being used to refer to "new member education" but some specific campus 'traditions.'
For example think of how "pledging" is/was used in some NPHC* contexts. Many of those processes have been banned, altered, etc. The use of the term is probably accurate for the situation, but means a hazing process, not just isolated hazing incidents or a new member education process.
*Not that this is the same thing, just drawing a comparison to word use.
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