Lilly Pulitzer Sorority Prints expanding!

[PeppyGPhiB]

I was kinda disappointed my GLO urged our members on our Facebook page to vote in this contest. It's a for-profit enterprise, and I guess I just felt like something was "off" in having the GLOs lobby their membership to urge a company to have products available in special prints for us...as a competition. This was nothing but a publicity stunt for LP, and the only reason they aren't issuing prints for all of the GLOs now is because they know they can re-run this contest later and get more publicity. In the meantime, sore feelings are created as sororities battle other sororities over something as ridiculous as a scarf or makeup bag. I just think it's kindof a crappy move, if you ask me.

[victoriana]

Originally Posted by PeppyGPhiB

I was kinda disappointed my GLO urged our members on our Facebook page to vote in this contest. It's a for-profit enterprise, and I guess I just felt like something was "off" in having the GLOs lobby their membership to urge a company to have products available in special prints for us...as a competition. This was nothing but a publicity stunt for LP, and the only reason they aren't issuing prints for all of the GLOs now is because they know they can re-run this contest later and get more publicity. In the meantime, sore feelings are created as sororities battle other sororities over something as ridiculous as a scarf or makeup bag. I just think it's kindof a crappy move, if you ask me.

Yeah, I agree. I think that doing it by popular vote may not have been the best idea, since obviously bigger groups have more votes. Nobody complained when they arbitrarily selected the first round of prints. I think that's what they should've done, personally.

[Drolefille]

Originally Posted by victoriana

Yeah, I agree. I think that doing it by popular vote may not have been the best idea, since obviously bigger groups have more votes. Nobody complained when they arbitrarily selected the first round of prints. I think that's what they should've done, personally.

Publicity of course. Way way more people got involved and will buy their expensive crap now.

I think it kind of suggests something about the cachet of a brand that they're marketing themselves like this, but I'm of the "don't get it" group so I'll stay out of it.

[sweetmagnolia]

Originally Posted by victoriana

Yeah, I agree. I think that doing it by popular vote may not have been the best idea, since obviously bigger groups have more votes. Nobody complained when they arbitrarily selected the first round of prints. I think that's what they should've done, personally.

I think some people would still call foul- while they didn't say why they chose the first 4 sororities, a lot of their visible members at large are alumnae of GLOs and I'm sure people would jump down their throats if their next round of prints were their orgs.