Although I do think homeboy needs to wait to see where he's accepted, if all else is equal then I think considering your social needs is not only an acceptable choice but a vital choice. Sure, you need to weed out schools based on what you're interested in (and even then, many go into college undecided), and you also need to allow yourself some safety schools. But all that said and done, you need to make sure the campus is a fit as a whole.
Do you want to play sports and want a school that has a lot of club teams and a great gym? Best to steer away from a smaller liberal arts school. Are you an avowed atheist? No way you'd consider a school with a Christian focus. If you really want to go Greek and are from the north, I can see asking if you have a realistic shot at getting a bid at an SEC school. From what I understand, the answer to the possibility of getting a bid is yes, but some chapters may make it much harder (or downright impossible) if you are not Southern. That's important info to know if you are dead set on joining a fraternity.
School is for academics, yes, but it's also about learning to live independently, balance several aspects of your life and learning how to socialize, meet new people and follow your passions. A school could exceed every requirement of your academic needs, but if the campus vibe is 180 degrees from your personality and it doesn't support your interests and/or lifestyle, then it would be a horrible decision in my book to go there.
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