Gap wants you to cover up your ugly legs

[ree-Xi]

At first, I did not notice the tagline underneath the "Put on some pants". I honestly thought that it was either A. a general shout-out to people who wear Leggings with regular tops (instead of tunics or dresses, which is the only way I would wear them), or B. A clever way to get people to buy their newest flavor of pants.

On a similar note, Old Navy (owned by Gap) has a jeans sale going on under the campaign "The Booty Reader". I like ON jeans because they have a style that fits me really well, and I feel good in them. The small price tag is a bonus.

[ASTalumna06]

When I read the first post, I thought that this was somewhat offensive. However, I know that if the first time I saw it was while I was walking by the store window in the mall, I probably would have chuckled.

I don't know. I just don't think it should warrant that much outrage. But if I worked for Gap, I know that I probably would have scrapped this idea and come up with a different slogan. There are other phrases that could have followed "PUT SOME PANTS ON!" that would have been so much more entertaining.

Which makes me think that this would be the perfect direction in which to take this thread...

Make Gap's new ad!

"PUT SOME PANTS ON! Because _____________ "

[lovespink88]

Originally Posted by preciousjeni

The reaction to the ad thus far seems inflated. I was expecting something offensive. All I saw was truth.

THIS.

Originally Posted by ree-Xi

At first, I did not notice the tagline underneath the "Put on some pants". I honestly thought that it was either A. a general shout-out to people who wear Leggings with regular tops (instead of tunics or dresses, which is the only way I would wear them), or B. A clever way to get people to buy their newest flavor of pants.

lol, I thought it was directed towards the legging wearers too