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At first, I did not notice the tagline underneath the "Put on some pants". I honestly thought that it was either A. a general shout-out to people who wear Leggings with regular tops (instead of tunics or dresses, which is the only way I would wear them), or B. A clever way to get people to buy their newest flavor of pants.
On a similar note, Old Navy (owned by Gap) has a jeans sale going on under the campaign "The Booty Reader". I like ON jeans because they have a style that fits me really well, and I feel good in them. The small price tag is a bonus.
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