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With my Alpha Phi Omega chapter, we tended to start pledging a little later than the social fraternities and sororities and tried to avoid the couple of days that were the heart of the NPC process. We often had service projects on the weekend that were on/close to campus that served as sort of rush events. We *greatly* discouraged people from trying to pledge both a social and APO at the same time.
The interesting events tend to be service projects that the social greeks are either unwilling or unable to pull off. At least at my campus, the service projects done by the Social Greeks (this was 20 years ago) were either trying to get people to donate at the traffic lights or answering phones at the pledge breaks for the local PBS station. My Alpha Phi Omega chapter certainly did the second, but we did a lot of other things as well. (the PBS station was close to one of the dorms than the Library was).
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Because "undergrads, please abandon your national policies and make something up" will end well  --KnightShadow
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