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Reach out to these people by becoming their friend. Have your members try to join a lot of different organizations and/or clubs on campus. Don't mention to the person you are in a fraternity or you would like them to join just be friends with them. Once thats done, invite them out to hangout with you and some friends somewhere besides the shelter. This can be eating on campus, off campus, sporting event, etc. He will meet your brothers and hopefully he will become friends with them. Once that is done, bring up the fact that you are in a fraternity that has many more guys like you and brothers he met. He will be a lot more interest and more prone to rushing than if you just directly start talking about fraternities.
hope that helps a little bit. The newest edition of A Life of Excellence has a pretty good recruitment section in the back.
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