I mean, are they going to look and think, "Okay, he has [this] many Facebook friends. He posted [this many] times on [that forum], so he must be [this]. From his profile picture, he seems [good/bad] looking. Conclusion: he's [cool / a loser]."
Oh yes I know I always vote against members who don't look cool on their facebook page, even if I've met them. Obviously we have the chapter's appearance on campus to consider.
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