Sorority taglines, etc.

violetpretty · #1 07-13-2009, 10:56 PM

Although BetteDavisEyes has posted in the SK forum, Sigma Kappa just unveiled our new tagline and visual identity at COTS this past weekend, "Voices Strong. Hearts United." I like that it pays tribute to our founding by the first 5 women to attend Colby (or any school in New England) on an equal basis with men. Not all sororities were founded in the same climate or for the same reasons. Plus, it also references our open motto as well.

The new logo is 8 hearts in a circle to look like a flower (doesn't really look like a violet, IMO---I would have used 5 hearts instead of 8 since a violet has 5 petals and we have 5 founders).

I like that whoever designed the visual identity and tagline made it unique to Sigma Kappa.

Our new look is on our updated website.

honeychile · #2 07-14-2009, 11:27 PM

violetpretty, I had to look at it twice, but it is cute. The one part that frustrated me was that it's mostly Sisters Only - which greatly limits Recruitment (IMHO).
My kinda-cousin went SK this past term, so I thought I'd take a look. Her Facebook picture isn't anywhere near as beautiful as she is. If you'd like if, PM me.