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Something that we try to do (especially for things like brotherhood events where we don't fine) is to make sure the people who were at the event talk it up at the next chapter meeting and make sure everyone who wasn't there knows how much fun it was. It gets people excited about events and gets to the point where mandatory events don't feel mandatory anymore. Also as Zillini mentioned make sure your calendar is set far in advance it takes away lame excuses. Ideally your calendar for the Fall should be set before you go away for summer vacation.
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"Delta Chi is not a weekend or once-a-year affair but a lifelong opportunity and privilege"
- Albert Sullard Barnes
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