Phi Beta Pink?

Originally Posted by rhoyaltempest

Just because high school girls like the VS collections doesn't mean that VS makes collections with high school girls in mind. At least I would hope not since VS is an ADULT store. And yes, I know that they make more than just lingerie but since they do specialize in lingerie, nothing coming out of there should be targeted to children. If they are doing this, then we should be upset about that and write to the company.

I used to work for Victoria's Secret and the Pink line is TOTALLY targeted for younger girls. Yes, most of the VS merch is for adults, but what are the adults years before? Teens. The Pink line is so that young girls get the Victoria's Secret brand stuck in their head at an early age so that when they are ready to want more grown up undies and such they stick with what they know. This is something that was told to us in our training.

[jessipoo915]

Originally Posted by jessicaelaine

I used to work for Victoria's Secret and the Pink line is TOTALLY targeted for younger girls. Yes, most of the VS merch is for adults, but what are the adults years before? Teens. The Pink line is so that young girls get the Victoria's Secret brand stuck in their head at an early age so that when they are ready to want more grown up undies and such they stick with what they know. This is something that was told to us in our training.

totally agree.
and then i ask to the ones who are opposed to the Pink line, is that really so bad? plenty of brands market to younger girls--Abercrombie for example-- just so that they have it in their head that they need to shop there when they get older. i think it is pretty common and unlike abercrombie who would have most of their shirts with sexual innuendos that were highly inappropriate, I don't see anything inappropriate about the VS PINK line.