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If you don't mind me swerving.... I was just talking about APhiA "recruitment" with a friend of mine, and we both felt that for organizations which allow second semester freshmen to pledge, conducting a mentoring or rite-of-passage program for first semester freshmen could kick-start their interest in your org.
It's a bit tougher with a multicultural sorority, when for Alpha having black male mentoring quickly identifies the audience.
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