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It's interesting because there seems (maybe_ to be a national move toward adopting official mascots. ASA just adopted an official mascot at their convention this summer - "Dot," a ladybug. She's really cute!
I actually didn't realize Gamma Phi didn't have a national mascot before this - but I did realize ASA didn't before they selected Dot. As an outsider, I think it's nice to have a mascot for reasons of branding (more important) and so that licensees can make fun plushies and stuff with your mascot (less important - clearly!). In my mind, though, Gamma Phi was always strongly associated with the crescent, so it almost serves as both as a symbol and mascot. Although I don't know if they make crescent plushies. LOL. But I'm sure for other things - coffee mugs and such - the crescent serves just fine in the first place.
I guess I'm rambling at this point, but my main thought is that it's good to have a solid national image/symbol that everyone recognizes - and it seems to me that maybe the crescent already does that for Gamma Phi. In cases like ASA, where there isn't as much of a nationally associated symbol/mascot, adopting a mascot is probably a good strategy...
Just my .02.
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